Marketing Data Analyst

Strategic Services · Johnson City, Tennessee
Department Strategic Services
Employment Type Full-Time
Minimum Experience Entry-level

Marketing Data Analyst


Position Overview 

At Ntara, we consult and provide digital strategies to some of America’s biggest brands. Data is at the center of everything we do. We need a strategy-minded data analyst who can help us make a real impact for our clients.

 

We are actively seeking a data analyst who demonstrates a passion and skill for managing web analytics for multiple clients and has experience using advanced quantitative and qualitative data analysis methods. In this role, you will also help the team develop and execute various mixed method research projects and business analysis scenarios requiring advanced analytical methods.

 

You will help consult and guide our clients in the areas of website analytics, customer segmentation, personalization, and user testing. The right candidate will join our Strategic Services team and provide valuable insights to analysis projects and retained client teams. The analyst in this position should be Google Analytics certified and have working knowledge and skill developing dashboards and reports in Google Data Studio. They will work hand-in-hand with our accounts team and digital strategists to help us deliver best-in-class digital experiences, informed and designed based on data.

 

A successful Data Analyst has

 

A data obsession

You’re an Excel wizard. You’re strong in math and statistical methods. You have experience working on projects developing and applying models that can accurately measure impact. You have an in-depth understanding of what you’re analyzing – but you can discuss it with someone who doesn’t, in clear and persuasive language.

 

An insatiable curiosity

You have an innate desire to uncover insights. The thought of conducting research projects excites you and you love coming up with the best way to ask a survey question. You are comfortable writing survey questions, building them, and supporting a cross-functional team to glean insights and recommendations. You’re confident in your ability to create stellar PowerPoint presentations and present your work to senior management.

 

Primary requirements 

  • 2+ years of experience in a web analytics or data analyst role.
  • Bachelor’s degree or master’s degree in relevant field—business analytics, digital marketing, computer engineering, mathematics, or research.
  • Experience producing insightful, actionable, detail-oriented reports
  • Effective communication and presentation skills
  • Ability to analyze and summarize complicated data
  • In-depth experience and/or certification with Google Analytics, BI tools, and data visualization tools (Google Data Studio and Microsoft Power BI knowledge a plus)
  • Advanced knowledge of Microsoft Excel, including pivot tables, H- and V-lookups, IF statements, concatenation, text to columns tools, and various statistical tests.
  • Knowledge of Qualtrics, Survey Monkey, and HotJar a plus
  • Expertise with SQL, R and/or Python is an asset

 

 Things that will help you excel at Ntara 

  • Ability to communicate complex data and insights to stakeholders
  • Experience working with cross-functional team to develop data-driven strategies
  • Familiarity with Google Tag Manager
  • Comfortability working autonomously and as part of a team
  • Working knowledge of HTML, CSS, and JavaScript
  • Experience cross analyzing multiple sets of data with numerous attributes
  • Mastery of data analysis tools such as Tableau, Microsoft Power BI, etc.
  • Experience with A/B and multivariate testing a plus
  • Search Engine Marketing & technical SEO knowledge (Google AdWords, Bing, etc.)

A day in the life of a Data Analyst

  • Implement and test Google Analytics tracking code  
  • Create dashboards and reports that empower clients to take data-driven action
  • Collect, standardize, analyze, and report quantitative data
  • Clean, categorize, analyze, and report qualitative data
  • Cross-analyze data from multiple sources to build insightful and engaging visualizations
  • Create and manage effective questionnaires, surveys, and user testing scenarios
  • Work with strategists from multiple disciplines to develop holistic digital strategies based on data
  • Support team to develop and deliver client-facing presentations

 

Why Ntara?

We are a team of change agents. Ntara guides multi-channel businesses along the digital transformation journey. We conduct user research, connect and analyze complex data, develop unique strategies, and build digital solutions that solve real business challenges.

 

If you’re seeking a challenging entry-level role with consistent opportunity to solve problems and make a business impact, you could be a great match for Ntara.

Additional benefits of working at Ntara include:

  • 100% flexible work location. You choose where you work best (in our HQ, remotely, or a mix of the two options)
  • Casual dress and a highly collaborative work environment
  • Continuous career growth, personal development, and promotion
  • Generous Paid Time Off Policy:
    • 2 – 5 weeks of paid vacation based on tenure with Ntara
    • 8 paid US holidays
    • 7 paid personal days (birthday, etc.)
  • Medical (PPO or HSA) for employee and dependents
  • Employer-paid dental and vision insurance
  • Employee Assistance Program for employees + dependents
  • Employer-paid life and disability insurance
  • 401(k) Participation + employer contribution
  • Parental leave for primary and non-primary caregivers (FMLA)


This position will be full-time including benefits. US Citizenship is required. Remote work flexibility or in person in Johnson City, Tennessee if desired.

Thank You

Your application was submitted successfully.

  • Location
    Johnson City, Tennessee
  • Department
    Strategic Services
  • Employment Type
    Full-Time
  • Minimum Experience
    Entry-level